Resources Library by ANA

E pluribus unum

This paper describes the efforts undertaken by Nielsen Outdoor to create an audience measurement system, based on GPS (Global Positioning Satellite) technology, capable of meeting the commercial and research needs of the U.S. outdoor industry. It...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Pete Doe, Ian Garland

Company: Nielsen

June 20, 2005

The creative heresy in audience measurement

This paper deals with the interesting question of whether some measure of creative effect should be included as a variable for calculating the size of the audience likely to see an outdoor display. The authors believe it should be included, and that...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Erwin Ephron, Joseph C. Philport

June 20, 2005

Media competition and co-existence

Along with the economic reform and innovation of information technology, China's cross media market has changed rapidly in the past decades. The purpose of this study is to better understand China's cross media market by providing comparative data...

Catalogue: Asia Pacific 2005

Authors: Weidong Zheng, Song Wang

March 13, 2005

If this child were a car, what sort of car would it be?

Many clients around the world are trying to understand what appeals to a young audience, raising many challenges. Children differ vastly between age and gender, with clear global social and cultural differences. How can research be carried out on a...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Author: Barbie Clarke

November 28, 2004

Targeting the kaleidoscope

In 2003 COI commissioned a comprehensive, in-depth study of media use and attitudes to advertising among Britain's ethnic minority communities.This research was groundbreaking in a number of ways and is the largest project of its kind conducted in...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: David Foxon, Philly Desai

November 28, 2004

Driving automotive sales: Audience medium valuation (AMV)

This paper describes an innovative audience assessment approach that integrates attitudinal and behavioral data as developed by Brand Keys, Inc. and Rainbow Media. The AMV Model provides a new, highly effective metric with which media planners, brand...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Robert Passikoff, Charlene Weisler

September 19, 2004

Measuring television viewership through a multi-method approach

This paper describes a multi-method approach for measuring total television viewing of the 2000 NCAA men's basketball tournament by 18-24 year olds. The approach exploits three information sources - the Nielsen Media Research (NMR) national people...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: George Terhanian, John Bremer, Randall K. Thomas, Thomas F. Delaney

June 18, 2004

You'll have to see this!

In 2002, in collaboration with MarketResponse Netherlands, Ster devised a new method for the measurement of the processing of television ads by audiences.This paper will describe how this method was developed and how it is used for measuring ad...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: Bas de Vos, Marije Andela

June 18, 2004

Passive VS. button pushing

The authors report findings from an extensive analysis comparing two TV meter panels in Quebec and Canada; the TNS Picture Matching technology (PMT) and Arbitron's Portable People meter (PPM). Paramount in this comparison is the passive nature of...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: Ken Purdye, Pasquale A. Pellegrini

June 18, 2004